About Indiafest

Since its inception in 2003 as The Festival of India, Indiafest has grown some 35 to 50% annually, drawing over 15,000 people to our event in 2007 – making it the largest one day festival in the City of London. In 2008, Indiafest took the next step in its evolution, and moved outdoors while expanding its programming to cover 2 days, seeing some 20,000 people in attendance. In 2009, Indiafest expanded its footprint with the closing down a City of London Street, and once again we increased our attendance, welcoming over 25,000 people to Indiafest.

Indiafest featured...

1. Stage entertainment that features easy to appreciate fashion shows, cooking and sari tying demonstrations, folk/classical dances and other entertainment, that will run continuously throughout the entire day.

2. Food stalls that will showcase and highlight regional delicacies representative of India. The individual food vendors will serve samplers and complete meals with many menu items not normally served in many Indian restaurants

3. Retail booths with exotic Indian handicrafts from all over India, Handlooms, Clothing, Arts & Crafts, Souvenirs, Mehendi (henna), Jewellery, and more!
 

IndiaFest ’09 celebrated with a new and expanded format this year, with our move to an outdoor festival which tooking place over 2 days - on July 24 and 25, 2008, outdoors at the Covent Garden Market.

On Friday, July 24, we held a free live, outdoor concert featuring the mesmerizing rhythms inspired by the traditions of India as well as contemporary versions of traditional songs from the Indian diaspora.

On Saturday, the 25th of July, Indiafest ran all day, and featured exotic Indian food and snacks, live entertainment, interactive arts and crafts, and a delightful sampling of the sights, sounds and tastes of India in the atmosphere of an outdoor Indian fair.
 

Our event has always drawn rave reviews from everyone who attended, from our Artists, Vendors, Sponsors, & Audiences. Over the last five years, we have built significant bridges with the London Communities and we have witnessed our audience demographic changing with our event drawing greater numbers of people from outside the Indian and South Asian Community demographics. The attendees were people with a strong interest in India, things Indian and a great desire to travel to and visit the exotic and vast sub-continent that is India.

We look forward to continuing to expand and enhance Indiafest, and we are confident that with your support and assistance, IndiaFest will continue to be an even greater success than in previous years.